Articles

These are articles which have been written for publication in various magazines and journals or to support a presentation at a conference.

Storytelling
This paper was written by Robert Cole just before leaving Hewlett-Packard in 2001. It recounts, as a story, his personal view of the use of storytelling in Hewlett-Packard Labs.
Telling stories at work

Why you need strategy and innovation
Seven short articles on strategy, innovation and change.

Each one of these is a short piece of about 500 words (one page) that first appeared in the North East Business Clubs magazine during the Autumn and Winter 2002-3.

1. Differentiation is the key to bigger profits
2. Outside-In Thinking
3. Keeping all eyes on the future
4. Innovation must encompass everything you do
5. Harnessing creativity — it is a process
6. Change — the ultimate challenge
7. Barriers to differentiation and how to overcome them

Also see our pearls page.